Hmmm.
The problem folks is leverage.
There is no leverage for anyone to do a better job.
Free market rules have been chained and caged.
The motivation factor is flat.
There is no vision. There is no leverage. And there is no motivation.
What the NPS and DOI need to do is to throw the outdated Aramark agreement in the trash and piss on it and then reach out and enter into a relationship for the future with a partner able to scale - think about MAVERIK INC…
Let that sink in - what brand is more adventure aligned with experience in full management in this market than MAVERIK INC.
Something else to think about - follow through with the new marina on Antelope Island at the intersection of Warm Creek, the main channel up toward Padre and the main channel back toward Antelope Marina.
Years ago there was chatter with doing this exact thing with another funding partner. It is obvious that effort did not launch. At that time, the access discussions was a bridge somewhere between the current AM and the waveless buoys by the the chains to connect to the island. On low water years, like now, you can actually drive to the island starting over in Bigwater, but that plan wont scale.
Antelope does a good job.
Aramark is a joke…
The fact is clear, both companies are not positioned to scale over the next 50 years… they are stuck.
New pressure on the lake with a third provider will absolutely shake things up and one thing is for sure, MAVERIK INC is not going to screw their millions of loyal clients with rape level fuel prices.
With a MAVERIK INC 5 star cobranded resort at Buoy 12, the dynamics of the lake would change and mid lake would most likely pay a big price with added visitation. That is already starting to happen with the new Adonia class packing over 1000 gallons of fuel, enough to keep every wake boat prick to remain in a rigid hard full plow all day, all week, even after dark.
At the end of the day, Aramark is really just one or two more good wind storms away from damaged so severe the marina cannot be rebuilt anymore. That facility was designed a long time ago for smaller boats with smaller loads and smaller stresses that have not been seen in over 30 years… They just keep staking more and more and more bigger boats without updating the engineering on the pivot points and anchor systems.
At that intersection at Buoy 12 the water is in the river and that means it is deep, the island is massive with lots of flat areas for growth from hotels to adventure themed activities spaces, side by sides 4x4 routes including ferries during high water to connect to warm creek, mountain biking, hiking, canyoneering, and who knows, maybe even a roller skating ring, that will have come full circle. Maybe make the golf cart paths super smooth for roller skates.
With an upscale resort and high end restaurants right on the water the biggest loser would certainly be Adonia. I know ALOT of people who would skip the houseboat BS completely and go straight to dinner reservation and a massage after a day on the lake. Think about that.
Look at the all the new BS involved with a week on the lake that did not exist 15 years ago - UGLY beach bags everywhere, wake boat pricks are in every canyon, spoiled mini prickers surf all night long right behind your camp, weather and wind and pumping and docking, and endless rough rough water.
It is clear that with the massive limitation of no new slips the on lake experience growth is not sustainable. Staying in Pages does not offer the same experience as true water side 5 star hotels. Page would not be impacted as more people would need overflow and lower priced options.
My vote is for a nice stiff slap in the face for Aramark and a high-5 for signing an agreement with MAVERIK INC. I get that this hospitality thing is not in the current MAVERIK INC wheel house, but it is an opportunity themed around adventure and fuel and their brand is 100% adventure and fuel focused.
Think big - Something else they could do is duplicate the over water bungalow experience like at Bora Bora and go one step further with adding a private dock for the ski boat. That would be a game changer. A water edge gas fire pit and surprise, you just replaced your houseboat for $1000 a night - that is a bargain compared to boat ownership. Dock fees, insurance, loan, maintenance, fuel, wow, the room could be $2000 or more a night and still be a better than houseboat ownership.
The next 25-50 years cannot be scaled on the backbone of Aramark - there is NO structure to handle the added weight, there is no motivation to reinvest.
It’s time to shake things up and I think MAVERIK INC would be just the right team to do the shaking.
One last thing, the current location of the Wahweap Marina has one huge gigantic massive flaw, it needs water to work and in low water years, like just a few years ago, you could jump off 3 of the 4 corners of the marina and walk to land… That site is doomed… Leave it in place long enough for MAVERIK INC too get approved and to build the marina to take over, then demo it. Trust me, everyone at Aramark will want to move to the MAVERIK docks.
The opportunity is huge - They could have parking lots with motor coaches for day trips to Horseshoe bend and Antelope Canyon hikes and Dam Tours, trips to Zions and Bryce. They could have rentals with a driver and even trips to rainbow. Private slips for the hundreds of boats, beach chairs and fire pits with stacked wood along the walking illuminated golf cart paths. You could even have an LZ for a chopper ride to Vegas…
Aramark lacks a lot of things starting with a fresh vision.
AM is land locked.
A third provider is needed.
If you are going to win, you need leverage.
Does anyone remember the days of needing to show up with a paper bag with cash to get a slip…
Hmmm…
What is the plan for the next 50 years.
That is the question everyone should be asking now.
The problem folks is leverage.
There is no leverage for anyone to do a better job.
Free market rules have been chained and caged.
The motivation factor is flat.
There is no vision. There is no leverage. And there is no motivation.
What the NPS and DOI need to do is to throw the outdated Aramark agreement in the trash and piss on it and then reach out and enter into a relationship for the future with a partner able to scale - think about MAVERIK INC…
Let that sink in - what brand is more adventure aligned with experience in full management in this market than MAVERIK INC.
Something else to think about - follow through with the new marina on Antelope Island at the intersection of Warm Creek, the main channel up toward Padre and the main channel back toward Antelope Marina.
Years ago there was chatter with doing this exact thing with another funding partner. It is obvious that effort did not launch. At that time, the access discussions was a bridge somewhere between the current AM and the waveless buoys by the the chains to connect to the island. On low water years, like now, you can actually drive to the island starting over in Bigwater, but that plan wont scale.
Antelope does a good job.
Aramark is a joke…
The fact is clear, both companies are not positioned to scale over the next 50 years… they are stuck.
New pressure on the lake with a third provider will absolutely shake things up and one thing is for sure, MAVERIK INC is not going to screw their millions of loyal clients with rape level fuel prices.
With a MAVERIK INC 5 star cobranded resort at Buoy 12, the dynamics of the lake would change and mid lake would most likely pay a big price with added visitation. That is already starting to happen with the new Adonia class packing over 1000 gallons of fuel, enough to keep every wake boat prick to remain in a rigid hard full plow all day, all week, even after dark.
At the end of the day, Aramark is really just one or two more good wind storms away from damaged so severe the marina cannot be rebuilt anymore. That facility was designed a long time ago for smaller boats with smaller loads and smaller stresses that have not been seen in over 30 years… They just keep staking more and more and more bigger boats without updating the engineering on the pivot points and anchor systems.
At that intersection at Buoy 12 the water is in the river and that means it is deep, the island is massive with lots of flat areas for growth from hotels to adventure themed activities spaces, side by sides 4x4 routes including ferries during high water to connect to warm creek, mountain biking, hiking, canyoneering, and who knows, maybe even a roller skating ring, that will have come full circle. Maybe make the golf cart paths super smooth for roller skates.
With an upscale resort and high end restaurants right on the water the biggest loser would certainly be Adonia. I know ALOT of people who would skip the houseboat BS completely and go straight to dinner reservation and a massage after a day on the lake. Think about that.
Look at the all the new BS involved with a week on the lake that did not exist 15 years ago - UGLY beach bags everywhere, wake boat pricks are in every canyon, spoiled mini prickers surf all night long right behind your camp, weather and wind and pumping and docking, and endless rough rough water.
It is clear that with the massive limitation of no new slips the on lake experience growth is not sustainable. Staying in Pages does not offer the same experience as true water side 5 star hotels. Page would not be impacted as more people would need overflow and lower priced options.
My vote is for a nice stiff slap in the face for Aramark and a high-5 for signing an agreement with MAVERIK INC. I get that this hospitality thing is not in the current MAVERIK INC wheel house, but it is an opportunity themed around adventure and fuel and their brand is 100% adventure and fuel focused.
Think big - Something else they could do is duplicate the over water bungalow experience like at Bora Bora and go one step further with adding a private dock for the ski boat. That would be a game changer. A water edge gas fire pit and surprise, you just replaced your houseboat for $1000 a night - that is a bargain compared to boat ownership. Dock fees, insurance, loan, maintenance, fuel, wow, the room could be $2000 or more a night and still be a better than houseboat ownership.
The next 25-50 years cannot be scaled on the backbone of Aramark - there is NO structure to handle the added weight, there is no motivation to reinvest.
It’s time to shake things up and I think MAVERIK INC would be just the right team to do the shaking.
One last thing, the current location of the Wahweap Marina has one huge gigantic massive flaw, it needs water to work and in low water years, like just a few years ago, you could jump off 3 of the 4 corners of the marina and walk to land… That site is doomed… Leave it in place long enough for MAVERIK INC too get approved and to build the marina to take over, then demo it. Trust me, everyone at Aramark will want to move to the MAVERIK docks.
The opportunity is huge - They could have parking lots with motor coaches for day trips to Horseshoe bend and Antelope Canyon hikes and Dam Tours, trips to Zions and Bryce. They could have rentals with a driver and even trips to rainbow. Private slips for the hundreds of boats, beach chairs and fire pits with stacked wood along the walking illuminated golf cart paths. You could even have an LZ for a chopper ride to Vegas…
Aramark lacks a lot of things starting with a fresh vision.
AM is land locked.
A third provider is needed.
If you are going to win, you need leverage.
Does anyone remember the days of needing to show up with a paper bag with cash to get a slip…
Hmmm…
What is the plan for the next 50 years.
That is the question everyone should be asking now.